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Written by Jake   
Wednesday, 18 August 2010 10:49

Developer's Blog

Can't get your website high in Google search engine results? Read my latest blog and discover some tips on getting your page higher in the rankings.

Tips On Getting Your Website Higher In Search Engine Listings

Getting websites listed high in search engine rankings such as Google, Yahoo, or Bing is no simple task. In fact it is so complex that it is it's own industry with many web developers focusing solely on SEO (Search Engine Optimization) services for their clients. Here is a quick write up on some of the techniques you can use if you wanted to try to accomplish the task yourself.

So what exactly are the factors that get websites listed on the first page of a Google search? Well, there are hundreds. But the simple explanation is that the more important your website seems to be and the more professionally it is designed the higher it will be listed. So how do we make a website seem important? If your website has many other websites linking to it is arguably the most important and effective reason it will be listed higher than competing websites. This is debatable though and other very important factors include proper keyword placement, webpage title and header tags, and how often your website is updated.

PageRank

One of the systems Google uses to judge the importance of your website is something called PageRank. PageRank is a scale of 0 to 10 that Google uses to base the importance of your website with 10 being the highest and best. The essence of PageRank is debated on by web developers but it is understood that the more external websites that link to yours will cause a PageRank to be higher. Webmasters will even buy links on high ranked pages that go back to their site for hundreds of dollars to raise their own site's rank. This is not required to raise a PageRank but it is a simple way and should be used only if you have cash to play with. If you would like to check a site's PageRank you can install the Google Toolbar. Once installed go to the Toolbar's Options > Tools menu then enable the PageRank feature of the Toolbar.

Here is an organized quicklist view of some of the best things to do to get your webpage listed high in search engine rankings.

Search Engine Optimization (commonly referred to as SEO)
  • Get lots of external websites to link back to yours, avoid "link farms" (sites with hundreds of links on the page)
  • Use proper keywords and webpage titles and headers
  • Update your pages frequently
  • Submit sitemaps to search engines to help them crawl your site
  • Create a blog or forum on your site and add content weekly (crawlers love these)

In Conclusion

SEO is a complicated task and if you are not a professional web developer seek the help of one. The topic needs to be studied thoroughly to fully understand the proper techniques to search engine optimization. This article is a simple guide to give you some general knowledge on what is behind Google and other search engine's ranking systems.

- Jake P Senior Developer Tellirun.com

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Comments  

 
0 #2 Jake 2011-01-18 07:47
Quoting Brian:
My site has a page rank of 0 how can I get it higher?

I listed some of the methods in the article above.
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0 #1 Adam 2011-01-18 07:25
My site has a page rank of 0 how can I get it higher?
Quote
 

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